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Don spontaneously comes up with, and pitches to Ted, the idea that they should combine their firms so as to have a shot at competing with the major ad agencies.
Ted agrees, and the two firms merge, much to the surprise of everyone concerned.
He professes his love for her, they sleep together, and he makes plans to leave his family for her.
However, by the next morning he changes his mind and pleads with Don to send him to California to work the new Sunkist account for SC&P.
His agency, Cutler Gleason and Chaough (CGC), picks up Don's resigned accounts Clearasil and Belle Jolie, and is competing with SCDP for an account with Honda in Season 4.